DEMDACO b2B designs
The following designs were created as exclusive email campaigns sent by OneCoast. DEMDACO is a major online only vendor on onecoast.com. With no OneCoast sales representatives, the online presence of the DEMDACO brand is very important for overall revenue and success.
DEMDACO is a popular wholesale gift brand that specializes in artist-driven gift and home décor products that lift the spirit and help people connect in meaningful ways.
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As the Creative Account Manager for DEMDACO I facilitated all vendor communication in regards to campaign planning and execution. Campaign plans are created based on metrics and wholesale buying cycles. Collaborated with the DEMDACO marketing team to achieve B2B sales goals. Active participant on monthly DEMDACO/OneCoast marketing calls.
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Own campaign focuses and creation from ideation through execution. Campaigns are designed using best practices featuring trending wholesale product images.
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Creates coordinating graphics to support each email campaign. Collaborates with the OneCoast Social Media Marketing Manager to increase revenue and engagement on each campaign.
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Responsible for creating assets to coordinate with each campaign. Assets include billboards (hero images), landing page creation and web category images.
Top Performing Campaign:
3/6/22 DEMDACO MARGIN BUILDERS
DEMDACO Margin Builder campaigns are consistently the highest revenue drivers for the vendor on OneCoast.com.
Featured Campaign:
8/1/22 DEMDACO Holiday In Stock & Ready to Ship
This is a strong campaign focus year over year. I strategically chose this campaign focus based on successful metrics from previous years. Immediate ship products are extremely important for retailers to be prepared for the early holiday season shoppers. I created a custom landing page featuring the top 100 in stock holiday products from DEMDACO. This included best selling ornaments, serveware and popular holiday decor. We sent this campaign to customers and prospects.
Overall Campaign Revenue: Second highest revenue driver for the vendor in 2022
Email Engagement: Customer version received the second highest click through rate for the year
Billboard (Header Image) Revenue: Above average
Social Media Engagement: Higher than average impressions
