Willow Tree b2B designs

The following designs were created as exclusive email campaigns sent for Willow Tree by OneCoast. Willow Tree is a DEMDACO brand created by artist Susan Lordi. Susan’s figurative sculptures have been popular gifts since 1999.

We collaborate with the Willow Tree marketing team to ensure campaign focuses are timely with buying cycles and new releases.

 

  • As the Creative Account Manager for Willow Tree I facilitated all vendor communication in regards to campaign planning and execution. Campaign plans are created based on metrics and wholesale buying cycles. Collaborated with the Willow Tree marketing team to achieve B2B sales goals. Active participant on monthly Willow Tree/OneCoast marketing calls.

  • Own campaign focuses and creation from ideation through execution. Campaigns are designed using best practices featuring trending wholesale product images.

  • Creates coordinating graphics to support each email campaign. Collaborates with the OneCoast Social Media Marketing Manager to increase revenue and engagement on each campaign.

  • Responsible for creating assets to coordinate with each campaign. Assets include billboards (hero images), landing page creation and web category images.

 

Featured Campaign:

2/13/23 Willow Tree Market Top Sellers

For this campaign I created a custom landing page featuring the top 50 skus from summer markets. This list featured new arrivals and consistent top performers. Retailers who do not travel to shows are interested to stock up on items from our top sellers list.

Overall Campaign Revenue: Highest revenue driver for the vendor so far this year

Email Engagement: Prospect version open rate was above our average

Billboard (Header Image) Revenue: Highest for the vendor this year

 

additional campaign designs: