about

I am a Graphic Designer specializing in digital creative marketing with 10 years of experience. I am a team-oriented, goal-driven marketer who strives to produce strong experiences that result in high engagement and revenue success. I enjoy spending my free time with my husband, Shane, our daughter and our pup. I love experiencing a creative life filled with gardening, time with friends and family, cooking, reading, thrifting and more!

experience

Senior Graphic Designer at OneCoast | October 2015 - present

Fully remote position for OneCoast, wholesale online marketplace and sales agency for retailers. Collaborates daily with a team of four talented designers and a marketing team of eight individuals. Consistently works alongside Vice President of Marketing and Creative Director to ensure we are meeting our web and company goals. Responsible for digital B2B marketing and project management for OneCoast, cuddle+kind and Primitives by Kathy. Directly works with the Creative Director on OneCoast branded projects to maintain brand equity and increase engagement across all marketing collateral (email, print, social media., web). B2B campaign responsibilities includes email design and execution, campaign planning, project management, vendor communication, website billboards, social media marketing, copywriting, and designing and building landing pages.

Monitors metrics and helps proactively plan campaigns for OneCoast and the entire vendor package. Assists in exploring ways to push our marketing efforts through new initiatives with campaign planning. Responsible for scheduling all campaign dates for OneCoast multi-vendor, single vendor and show marketing since 2022. Aides in the creation of cross merchandising multi-vendor campaigns and print collateral for our showrooms in Atlanta and Dallas. Gained experience in management role as I covered my manager and Creative Director during her maternity leave (2019). Previous creative account management includes brands DEMDACO, Willow Tree, Patina Vie Bespoke, Poo~Pourri, Hallmark’s J.C. & Rollie, Easy, Tiger and Floor 9, Caren, C.R. Gibson, The Gift Wrap Company and Woodstock Chimes.

Graphic Designer at SnapRetail | June 2013 - July 2015

Responsible for design execution supporting marketing and product content. Collaborated with team members to create marketing and sales collateral, email templates and social graphics. Applied creative knowledge to assist with content marketing projects to increase engagement and subscribers. Worked directly with the Director of Creative Services to ensure all digital marketing efforts aligned with our brand and messaging. Creative ownership and management of product content with the SaaS solution for Independent Retailers. Served as lead designer on content, publishing hundreds of email templates and social post graphics. This began as an internship which led to a job offer half way through the 3 month duration.

skills

Software | Adobe Creative Cloud: Photoshop, Illustrator, InDesign, Dreamweaver and Lightroom. Mac and PC, Social Media, Basecamp, Google Analytics, Facebook Ads Manager, Cloud Storage and Management, Box, Microsoft Office

Design | Brand Identity, Digital and Print Marketing, HTML, CSS, Content Marketing, Social Media Marketing, Typography, Color Theory, Digital Illustration, Web Design, Freelance Web Development (Squarespace & Wix)

Other | Remote Work, Project Management, Team-Oriented, Self-Starter, Remote Interpersonal Skills, Strong Written and Verbal Communication, Time Management, Detail Oriented, Strong Work Ethic, Enthusiasm for Strong Design and Digital Marketing Success

education

Indiana University of Pennsylvania | 2013, Cum Laude

Bachelor of Art; Concentration in Graphic Design, Minor in Art History