OneCoast Marketing Management
In addition to digital design, I am responsible for numerous marketing management tasks. This includes yearly campaign planning to align with our web goals. Among the planning for 2024 I included an initiative a plan to increase registrants on the OneCoast.com website through free kits and member benefits.
“AWESOME JOB today not only with the presentation but how you articulated your thoughts. I love seeing you grow. THANK YOU 😊”
Campaign Calendar Planning
Responsible for planning all campaign dates for the entire year. This planning takes place in the fall of the year prior. Presents drafted calendar dates to VP of Marketing and Creative Director for final sign off. On average we send approximately 200 emails a year with various segments. I enjoy the challenge of balancing the number of sends for our sixteen brands, show emails, multi-vendor emails, surveys, special emails and last minute additions.
Process:
Gather input from team from team
Review previous year’s metrics, what worked well and what needs improvement
Draft Excel doc with campaign frequency per vendor, show and initiative
Work with Vice President of Marketing and Creative Director to finalize plan
Once final sign off is approved, dates are added to our TeamUp calendar
Send dates are then shared internally then to vendors on EOY marketing calls
OneCoast.com Web Registrant Initiative
February 23, 2024 Email Design
During the planning process for 2024, I collaborated with our VP of Marketing and Creative Director to plan four opportunities to increase our web registrants on OneCoast.com.
As the lead on the initiative, I was responsible for the creation of email design and landing page for the kit. I delegated tasks to team members for creation of content for the kit. Our social media success kits have proven year-over-year to boost web registrants and gain also push our prospects down the funnel.
An added benefit is the kit is used by our sales representatives as a free gift to their prospects.
February 23, 2024 Landing Page for Kit Download
OneCoast Vendor Launches
Responsible for creative account management and execution during launches of new vendors for OneCoast for the past 4 years. Vendor names for recent launches include cuddle+kind, Primitives by Kathy, Trash Talk by Annie, Questionables, Poo~Pourri, Design Group, Patina Vie and more! If you would like to see additional examples of launch marketing, let’s connect and I can walk you through the process and creative assets.
