cuddle+kind b2B designs

cuddle+kind is an amazing hand-knit doll company on a mission to give meals to children. Their partnership with OneCoast launched in December of 2024. As the assigned designer, I managed the creative marketing aspect of the launch. I lead launch campaign planning, design and execution. Assets for the day of launch included email campaign designs, custom landing page(s), web assets for onecoast.com, and social media assets. Currently, I own the 2025 B2B support of campaign planning, design and execution of brand launches and exclusive campaigns.

 

  • As the Senior Graphic Designer for cuddle+kind I facilitate all vendor communication in regards to campaign planning and execution. Campaign plans are created based on metrics and wholesale buying cycles. Collaborated with the cuddle+kind VP of Marketing and VP of Sales to achieve B2B sales goals. Active participant on cuddle+kind/OneCoast marketing calls.

  • Own campaign focuses and creation from ideation through execution. Campaigns are designed using best practices featuring trending wholesale product images.

  • Creates coordinating graphics to support each email campaign. Collaborates with the OneCoast Social Media Marketing Manager to increase revenue and engagement on each campaign.

  • Responsible for creating assets to coordinate with each campaign. Assets include billboards (hero images), landing page creation and web category images.

 

cuddle+Kind Teaser Campaign

November 4, 2024

Goal: Build excitement with top OneCoast retailers and develop a list of key accounts that would be a great fit to carry the brand.

Results: Above average open rate 30%. Collected data of key retailers for our team of sales reps to follow up on.

Resend Plan: Altered design to targeted those who opened but did not click.

 
 

Cuddle+Kind/OneCoast Landing Page

WHOLESALE APPLICATION & Brand Education for Onecoast retailers

The goal of this landing page was to gather top OneCoast retailers that are interested in stocking cuddle+kind dolls. This page was design and executed as a part of the cuddle+kind teaser campaign deployed on November 4th. The page entices retailers with lifestyle images of their gorgeous dolls and educates on the brand mission.

 
 
 

cuddle+kind Exclusive Campaigns:

 
 

July 1, 2025 cuddle+kind B2B wholesale launch of halloween and holiday products.

 

April 16, 2025 cuddle+kind B2B wholesale campaign exclusive highlighting Tiny Doll collection + top Toy Award.

 

February 2, 2025 cuddle+kind B2B wholesale campaign exclusive focused on the Signature Doll collection, education of brand benefits, testimonial and a second touch point on Easter.

 

January 24, 2025 cuddle+kind B2B wholesale campaign exclusive focused on their Easter collection and top sellers from Winter 2024 Markets.