cuddle+kind b2B designs
cuddle+kind is an amazing hand-knit doll company on a mission to give meals to children. Their partnership with OneCoast is launches in December of 2024. As the assigned designer, I managed the creative marketing aspect of the launch. Responsibilities include launch campaign planning and execution, assets for day of launch and designing landing pages.
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As the Senior Graphic Designer for cuddle+kind I facilitate all vendor communication in regards to campaign planning and execution. Campaign plans are created based on metrics and wholesale buying cycles. Collaborated with the cuddle+kind VP of Marketing and VP of Sales to achieve B2B sales goals. Active participant on cuddle+kind/OneCoast marketing calls.
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Own campaign focuses and creation from ideation through execution. Campaigns are designed using best practices featuring trending wholesale product images.
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Creates coordinating graphics to support each email campaign. Collaborates with the OneCoast Social Media Marketing Manager to increase revenue and engagement on each campaign.
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Responsible for creating assets to coordinate with each campaign. Assets include billboards (hero images), landing page creation and web category images.
cuddle+Kind Teaser Campaign
November 4, 2024
Goal: Build excitement with top OneCoast retailer and develop a list of key accounts that may be a great fit to carry the cuddle+kind brand.
Results: Above average open rate 30% Open Rate. Click Through Rate
Resend Plan: Altered design to targeted those who opened but did not click.
Cuddle+Kind/OneCoast Landing Page
WHOLESALE APPLICATION
The goal of this landing page was to gather top OneCoast retailers that are interested in stocking cuddle+kind dolls. This page was design and executed as a part of the cuddle+kind teaser campaign deployed on November 4th. The page entices retailers with lifestyle images of their gorgeous dolls and educates on the brand mission.
