cuddle+kind b2B designs

cuddle+kind is an amazing hand-knit doll company on a mission to give meals to children. Their partnership with OneCoast launched in December of 2024. As the assigned designer, I managed the creative marketing aspect of the launch. Lead launch campaign planning, design and execution. Assets for the day of launch included email campaign designs, custom landing page(s), web assets for onecoast.com, and social media assets. Currently, I own the 2025 B2B support of campaign planning, design and execution of brand launches and exclusive campaigns.

 

  • As the Senior Graphic Designer for cuddle+kind I facilitate all vendor communication in regards to campaign planning and execution. Campaign plans are created based on metrics and wholesale buying cycles. Collaborated with the cuddle+kind VP of Marketing and VP of Sales to achieve B2B sales goals. Active participant on cuddle+kind/OneCoast marketing calls.

  • Own campaign focuses and creation from ideation through execution. Campaigns are designed using best practices featuring trending wholesale product images.

  • Creates coordinating graphics to support each email campaign. Collaborates with the OneCoast Social Media Marketing Manager to increase revenue and engagement on each campaign.

  • Responsible for creating assets to coordinate with each campaign. Assets include billboards (hero images), landing page creation and web category images.

 

cuddle+Kind Teaser Campaign

November 4, 2024

Goal: Build excitement with top OneCoast retailers and develop a list of key accounts that would be a great fit to carry the brand.

Results: Above average open rate 30%. Collected data of key retailers for our team of sales reps to follow up on.

Resend Plan: Altered design to targeted those who opened but did not click.

 
 

Cuddle+Kind/OneCoast Landing Page

WHOLESALE APPLICATION & Brand Education for Onecoast retailers

The goal of this landing page was to gather top OneCoast retailers that are interested in stocking cuddle+kind dolls. This page was design and executed as a part of the cuddle+kind teaser campaign deployed on November 4th. The page entices retailers with lifestyle images of their gorgeous dolls and educates on the brand mission.

 
 
 

cuddle+kind Exclusive Campaigns:

 
 

July 1, 2025 cuddle+kind B2B wholesale launch of halloween and holiday products.

 

April 16, 2025 cuddle+kind B2B wholesale campaign exclusive highlighting Tiny Doll collection + top Toy Award.

 

February 2, 2025 cuddle+kind B2B wholesale campaign exclusive focused on the Signature Doll collection, education of brand benefits, testimonial and a second touch point on Easter.

 

January 24, 2025 cuddle+kind B2B wholesale campaign exclusive focused on their Easter collection and top sellers from Winter 2024 Markets.